Undertone has acquired Upfront Digital Media

On June 11 2014, Undertone, a leader in creating digital advertising solutions for brands, announced the acquisition of brand-focused programmatic platform, Upfront Digital Media (formerly Legolas Media). Together we will focus on the technology needs of brand marketers and agencies. This is an investment that allows us to give clients access to premium inventory in an automated way, something brand marketers and agencies ask for daily.

Undertone will build on the Upfront platform to continue to bring differentiated programmatic capabilities to market including innovative, brand-building, high impact advertising formats. We are excited about continuing to build a complete technology stack that helps brands meet and exceed their goals.

For more information about these products and services, interested parties can contact us at info@undertone.com or 212-685-8000 with any questions.

Warmest Regards,

The Undertone Team