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Press Release: Upfront Digital Media Boosts Senior Leadership Team with New VPs of Marketing and Business Development

Posted: June 18, 2013, 7:21 pm

MediaPost: Legolas’ New Subsidiary, Upfront Digital Media, Intends to Remove “Black Box”

Posted: June 13, 2013, 7:18 pm

AdExchanger: From Legolas to Upfront Digital Media – Aiming at Programmatic Direct

Posted: June 13, 2013, 7:03 pm
careers
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Open, honest and direct. We’re looking for smart people to join our team! Now hiring for Sales, Account Management, and Business Development.

advertiser benefits

   
Our open-technology, transparent solution is free of black boxes. Leading agencies and digital brand marketers know what they are buying, from whom and when. The benefits of buying direct are combined with the power of automation, delivering transparency, predictability and control.   Our Upfront media platform integrates directly with publishers, unifying audience discovery and upfront (guaranteed reserve) media buys. Leading agencies and digital brand marketers know who and what they are getting — before the ad is placed.   Proof of performance includes the ability to tie mid- and upper-funnel performance to advanced KPIs.

solution

You’re in charge: Select your audience, publishers, media types, and devices… We take care of the rest. We enable our customers through our extraordinary cloud-based media buying platform, but we don’t expect you to have to master a new interface. Define your audience, goals, and measurement, and we take care of the rest — providing clear communication, an easy to navigate dashboard (if desired), and a turnkey solution.

platform

Our Upfront media platform provides leading agencies and digital brand marketers the same levels of trust and transparency when buying direct from publishers, with the added benefits of programmatic buying. Our platform identifies and reserves precisely targeted consumers across world-class publisher inventory, delivering precise targeting at scale in brand-safe environments, with high-impact messaging, optimal flexibility, and short lead-times.

Our turnkey service tracks 200+ million cookies, integrated with more than 12 separate data vendors and over 15,000 data attributes, to home in on the right audience for any campaign. Sophisticated targeting via advanced algorithms and mathematical modeling results in exceptional accuracy — empowering agencies and brand marketers with insights into targeted, previously unknown consumers.
Forecast marketplace reach and reserve highly desirable consumers upfront through guaranteed media, and multi-screen, multi-format inventory (display, rich media, rising star, video and mobile). Our platform guarantees visibility and certainty prior to campaign launch.   Our platform delivers full control over world-class publishers. Hard-earned brand equity is protected in a trusted and transparent framework, via the highest-quality inventory and best placements.   Our unique platform provides creative freedom, certainty, and the ability to engage with new consumers, offering priority access. Deliver display, rich media, rising star, video, and mobile formats to reach and engage with new customers.   Track and adjust buying strategies mid-flight, and measure consumer response throughout the purchase cycle, including brand engagement and in-store sales lift. With our research and data partnerships, insight goes one step further by measuring in-market response to store-level impact. We deliver ROI by combining precise targeting with effective research — you know what works, and why.

partners

Publisher Partners

We work with the web’s premier publishers, giving our clients access to the best inventory in the market — over 180 million unique consumers.

Data Partners

Our data partners enable us to track 200 million+ cookies and utilize over 15,000 data attributes.

Tech and Research Partners

Our service, verification and research partners enable us to constantly develop and improve ROI and impact measurement.

about

Upfront Digital Media (a Legolas Media company) is the pioneer in forecasting and reserving audiences at scale with direct programmatic publisher integration. Our mission is to enable leading agencies and digital brand marketers to fully realize the promise of digital advertising — to accurately target, and effectively evaluate, every advertising dollar spent. We want our clients to know what works, what doesn’t, and why. We give leading agencies and digital brand marketers the ability to plan and buy display, rich media, rising star, video and mobile advertising at scale, with full creative freedom. Our mid- and upper-funnel targeting capabilities help agencies and brands validate and optimize their ad spend by targeting audiences across multiple screens—desktops, mobile phones and tablets— while measuring consumer response throughout the purchase cycle, including tracking in-store sales lift.

Simply put, leading agencies and digital brand marketers work with us because we provide a level of transparency and certainty unmatched in the industry.

team


Jonathon Shaevitz is a serial entrepreneur having successfully launched seven technology related companies. He brings more than 20 years of experience developing fast growing companies. Prior to joining Upfront Digital Media, a Legolas Media company, Shaevitz spent three years growing Maxifier, a successful ad tech company focused on providing publishers with inventory optimization and yield management.

Jonathon’s engagements have ranged from developing strategic partnering strategies, to creating and implementing advertising supported business lines. He has overseen development and implementation of new business strategies, successfully developed and executed customer acquisition programs, as well as overseen the launch of new media properties, from concept to design to content strategies to marketing on through to site launch.

Jonathon holds an MBA from The Wharton School and a BS from the University of Michigan.


Building innovative and sound technologies that answer market needs are what drive Yiftah Frechter’s vision and energy in the digital space. Frechter brings more than 13 years of engineering and management expertise to the company, where he leads the company’s technology and operations solutions.

Prior to founding Legolas, Frechter served as VP Research & Development at Eyeblaster /MediaMind where he managed the company’s 70+ engineering team and revolutionized the development capabilities of the company. In that capacity Frechter was responsible to the development and introduction of multiple breakthrough products including the company flagship platform – MediaMind.

Earlier in his career Frechter served as Group Manager at a startup company that developed an ISP ad server, and as a Senior R&D manager at Hewlett Packard.


With 18 years of professional experience in computers, technology, and mathematics, Fuchs is an accomplished mathematical theorist with several publications and lecture credits in multiple countries. Combining statistics, analysis and data, she is a master at translating large sums of data into actionable business decisions.

Most Recently, Fuchs earned a PhD in Computer Science and Applied Mathematics from the Weizmann Institute of Science. A Magna Cum Laude Graduate with a Masters in Science at Tel Aviv University, other past credits include Development at Economy.com, System Analyst at Leumi Card, and Computer Programmer at Alfa-Card, as well as System Analyst at the Israeli Defense Forces.


As a strategic business development executive, Hava Kelman is passionate about helping Internet media companies grow. She brings nearly 15 years of experience working with agencies, publishers and national brands to develop strong partnerships that have been integral to their use of emerging and online media. Prior to joining Upfront Digital Media, she helped lead MediaMind’s product and business development teams before the company was acquired by DG to become one of the premier global online and television advertising technology companies.
 

Ran Cohen is a practical innovation expert with the ability to create exciting vision and turn it into a business reality. For more than 14 years, Cohen has applied his business and product development skills to build new opportunities for leading interactive brands. In the past 8 years Cohen was responsible for multiple breakthrough innovations in online advertising. As VP Product and Business Development at Eyeblaster / MediaMind he spearheaded the product strategy and was responsible for the vision and the management of new products introduction including the flagship platform – MediaMind. At Upfront Digital Media, a Legolas Media company, Cohen developed the vision for the first programmatic premium platform and oversees key aspects of the business and operations to support growth through effective planning and foresight.

Prior to founding Legolas, Cohen served as VP Product & Business Development at Eyeblaster / MediaMind. Cohen also held senior business development positions at various digital companies where he managed teams and projects in consumer facing mobile applications, IPTV and instant messaging. Cohen holds a bachelor’s degree in Economics from Hebrew University and an MBA from Tel Aviv University.


A veteran of the online marketing industry, Michael’s background includes digital media sales and management experience dating back to 1998 with positions at Jumbo! and Internet.com. Before joining Upfront Digital Media, a Legolas Media company, Michael was Director of East Coast and Midwest Sales at Netmining where he was responsible for bringing their audience targeting platform to the U.S market. Michael also has pioneering digital agency and technology roots with more than six years at 360i and SearchIgnite (now IgnitionOne) driving new business efforts. Michael’s consultative and value driven approach has helped bolster company revenues and educate client partners on how best to engage consumers in the challenging and ever-changing digital media landscape.

In his current role as the VP of Media Sales, Michael is responsible for leading the Upfront Digital Media sales organization, working with Fortune 500 marketers and their agency partners throughout the US.

Mr. Hegarty holds a BA in Finance from the Purdue School of Business at Salisbury University.


A veteran digital media marketing and communications executive, Ayme Yaiser has proven success helping companies develop their industry presence. Throughout her 15-year career, her comprehensive communications strategies have helped promote some of the leading names in the online advertising industry. In her current role, Ayme manages Upfront Digital Media’s brand, advertising campaigns, corporate marketing, thought leadership, media/analyst relations, and corporate communications. Previously, Ayme held senior marketing and communications roles with the Rubicon Project, MediaWhiz, Internet Broadcasting Systems, and AOL. Ayme holds an MBA from Columbia Business School and a BA from Catholic University.

board


David Blumberg is the Managing Partner of Blumberg Capital. David has been investing in early stage technology companies for more than 24 years. His current investment focus includes Digital Media, Social Media, Mobility, SaaS/Technology Enabled Services and Internet.

Prior to founding Blumberg Capital in 1991, David managed technology investments with Claridge Investments, Adler & Co., Apax, and T. Rowe Price Associates. David launched the business development efforts for Check Point Software Technologies.

David earned his AB in Government, cum laude, from Harvard College and his MBA from the Stanford Graduate School of Business and INSEAD. David speaks French and is proficient in Hebrew and Spanish.

David serves as a member or observer on the Board of Directors of CaseStack,DoubleVerify, Correlix, isocket, Hootsuite Media, and Legolas Media. He is a member of the Pacific Council on International Policy.

Past Investments: Check Point Software Technologies [CHKP], Teva [TEVA], Creo – Acquired by, Eastman Kodak [EK], DSP Group [DSPG], Electronics For Imaging [EFII], AbirNet – Acquired by Computer Associates [CA], Conduct Software – Acquired by Hewlett Packard [HPQ], Allerez – Acquired by Hewlett Packard [HPQ], Vista Research – Acquired by McGraw Hill [MHP], IP Infusion – Acquired by ACCESS Co., Ltd. [TSE:4513], and Siperian – Acquired by Informatica [INFA].


Joe Doran is a seasoned and accomplished senior executive with 15 years of experience managing interactive media, advertising and social media solutions in high growth companies such as Microsoft, General Mills and Media6Degrees. Dornan is a sought after expert in interactive advertising, advertising technology and social media.

Doran was the founding CEO of Media6Degrees, Inc., a New York based advertising technology start up that provides major brand marketers with custom audiences using the power of social graph data. Under his leadership, Media6Degrees was able to move from a prototype to having over 90 advertising customers, 40 social insight partnerships and 3 strategic partnerships while raising $12.5M in venture capital.

Prior to Media6Degrees, Doran spent 9 years at Microsoft in a variety of senior roles including Chief of Staff at MSN and, from 2003 to 2008, General Manager of Microsoft Digital Advertising Solutions. Earlier career achievements include serving as Brand Group Manager at General Mills, technical sales manager & an Infantry Captain in the US Army. Doran has an MBA from Harvard Business School and a bachelor’s in Chemistry from United States Military Academy.


Moshe Mor joined Greylock Partners in 2000. His areas of focus include: software, mobile and e-commerce.

Previously, Mor spent eight years at SPL WorldGroup, a leading international provider of enterprise software and services. He was a member of SPL’s founding team; from 1995 he led it as its CEO through rapid expansion to reach 1,000 employees and $150 million in revenues worldwide. Prior to SPL WorldGroup, Mor held management positions in software companies in diverse stages, from start-ups to large established players. He also served six years in the Israeli Army as a Captain in the Military Intelligence branch.

Mor holds a bachelor’s degree in Economics from Tel Aviv University and an MBA from Harvard Business School where he was a Baker Scholar.

 

Ran Cohen is a practical innovation expert with the ability to create exciting vision and turn it into a business reality. For more than 14 years, Cohen has applied his business and product development skills to build new opportunities for leading interactive brands. In the past 8 years Cohen was responsible for multiple breakthrough innovations in online advertising. As VP Product and Business Development at Eyeblaster / MediaMind he spearheaded the product strategy and was responsible for the vision and the management of new products introduction including the flagship platform – MediaMind. At Upfront Digital Media, a Legolas Media company, Cohen developed the vision for the first programmatic premium platform and oversees key aspects of the business and operations to support growth through effective planning and foresight.

Prior to founding Legolas, Cohen served as VP Product & Business Development at Eyeblaster / MediaMind. Cohen also held senior business development positions at various digital companies where he managed teams and projects in consumer facing mobile applications, IPTV and instant messaging. Cohen holds a bachelor’s degree in Economics from Hebrew University and an MBA from Tel Aviv University.


Kiran Hebbar is a General Partner at Valhalla Partners. He has over ten years of technology, software development and marketing experience in companies spanning software, Internet, and technology-enabled services domains.

Prior to joining Valhalla Partners, Kiran was the Director of Product Management at RichFX, a venture-backed rich media applications company targeting e-commerce retailers. He orchestrated the conceptualization, development and market launch of RichFX’s SaaS platform. Before RichFX, Kiran was a Product Manager at Siebel Systems where he managed CRM products for high-tech, semiconductor and industrial manufacturing verticals. He began his career as a software engineer at Bentley Systems, a leading Computer-Aided Design software company.

Kiran has an MBA from the Wharton School. He earned a Bachelor’s degree from the Indian Institute of Technology (IIT) Delhi and an M.S. from the University of Maryland, both in Mechanical Engineering. Kiran is a graduate of the Kauffman Fellows Program.


Barak Pridor is a seasoned media and technology executive, with over 20 years of experience in building early stage companies into market leaders, as well as senior leadership positions within large, global corporations. Acting as Executive Chairman, Barak is leveraging his experience to assist in the fast growth of Legolas.

Since the beginning of 2011, Pridor has been assisting early stage companies and executives in strategy and corporate development. Prior to this time, Barak served as an Executive Vice President at Thomson Reuters, focusing on formulating and executing the company’s emerging New Media strategy. In 2007, Thomson Reuters acquired ClearForest, the software startup Barak was leading as CEO, where he established a strong market position and raised $30 million of capital during his tenure.


Jonathon Shaevitz is a serial entrepreneur having successfully launched seven technology related companies. He brings more than 20 years of experience developing fast growing companies. Prior to joining Upfront Digital Media, a Legolas Media company, Shaevitz spent three years growing Maxifier, a successful ad tech company focused on providing publishers with inventory optimization and yield management.

Jonathon’s engagements have ranged from developing strategic partnering strategies, to creating and implementing advertising supported business lines.
He has overseen development and implementation of new business strategies, successfully developed and executed customer acquisition programs, as well as overseen the launch of new media properties, from concept to design to content strategies to marketing on through to site launch.

Jonathon holds an MBA from The Wharton School and a BS from the University of Michigan.

investors


Greylock Partners is a private venture capital firm, founded in 1965, with committed capital of over $2 billion under management. Today, Greylock has operations in the Bay Area, Boston, China, India and Israel. For 45 years we have provided capital and support to hundreds of companies, many of which have gone on to become leaders in their industries. Of these companies, over 150 have become publicly traded and more than 100 have gone on to successful mergers.

Valhalla Partners is a partner and advisor to technology entrepreneurs in their quest to build world-class companies. Based in Vienna, Virginia, the firm’s management team has made more than 120 investments over the past twenty years and produced over $1 billion of investment proceeds. Valhalla prefers investments where the mission of the company is to innovate, challenge and fundamentally change the dynamics of new and existing markets. Investments by Valhalla’s team include Advertising.com, CareerBuilder.com, Clarify, EnterpriseDB, Epicor, Exchange Solutions, JumpTap, LeftHand Networks, Mobius, NextLink, Nirvanix, Progress Software, Proxicom, RealOps, Register.com, Riverbed Technologies, SafeNet, SEPATON, ServiceBench, TidalTV, Trilogy, and webMethods. Valhalla Partners brings the full power and network of its experienced team to every investment it makes, helping companies grow faster and smarter regardless of size or maturity.
 

Blumberg Capital is a classic, early-stage venture capital firm focused on investing in innovative and disruptive Digital and Social Media, SaaS/Technology Enabled Services, Mobile Technology and Internet companies. We strive to collaborate with exceptionally talented entrepreneurs with disruptive ideas and scalable business models to drive innovation and economic growth. Blumberg Capital initially invests between $100K and $2.5M in Seed and Series A rounds and can participate in follow-on rounds up to $6M per company. We structure syndicates with other like-minded groups to increase reach and reduce risk for our investees. Our global team brings industry expertise, relevant operational experience and strategic relationships to be a value added investor.

careers

Director of Sales / NY

Position: Account Director, Sales

Reports to: VP, Media Sales

Location: HQ – NY, NY

Job Description:

As Director of Sales, you’ll create strategic relationships with the country’s largest Ad Agencies and Advertisers. Senior Sales Executives are empowered to run his/her own business qualifying, pitching, negotiating, closing and managing digital ad revenue in-line with Upfront Digital Media’s U.S sales strategy. You’ll make sure clients are successful and this begins with understanding their business, building trust, delivering value and being comfortable with media and marketing data. You’re credentials prove that your approach to sales is disciplined and you have a unique ability to navigate through uncertainty to win business. Additionally, you’ll also work with sales management to define and shape our products.

Responsibilities:

  • Generate revenue through prospecting and building tier-one agency partners on the East Coast; identify needs, develop ad sales solution, pitch and close new business
  • Structure appropriate solutions to client objectives, leveraging account services, and product teams.
  • Forecast revenue and manage pipeline using CRM tools. Follow-up to closure.
  • Develop strong mutually beneficial relationships that continue our reputation of being a trusted agency partner
  • Work closely with management to identify and bring back market place needs to R&D team.
  • Be a positive role model and inspire colleagues/clients to challenge the status quo.
  • Exceed quarterly and annual revenue goals

Required Qualifications:

  • 8+ years proven experience in digital media sales
  • Range of existing relationships and contacts with top-tier agencies
  • Ability to work with supporting account managers to retain and grow accounts
  • High degree of creativity, self-motivation and resourcefulness
  • Eager to work in a start-up team environment that will grow rapidly
  • Willingness to do what it takes to move the needle
  • Experience in CPG, Finance or Auto (a plus)
  • Professional oral and written communication skills
  • BA degree or equivalent required.
Account Manager / NY

Position: Account Manager

Reports to: Director, Account Management

Location: HQ – NY, NY

Job Description:

The Account Manager is responsible for managing the day to day relationships with assigned clients, providing uninterrupted customer service. By partnering with the Sales, Product Development, Publisher Development and R&D teams on all assigned accounts to deliver against client goals and drive additional revenue. The incumbent will ensure client satisfaction through effective campaign delivery and optimization strategies and own all communication with partners and appropriate internal departments on these initiatives. The Account Manager role requires an individual that works well in a fast paced, detail-oriented environment where they are expected to have an understanding of the client’s overall business and marketing objectives while maintaining a strong working knowledge of the media space overall.

Responsibilities:

  • Manage the sales proposal process with the Sales, Publisher & Product Development teams to deliver a comprehensive solution against client goals & objectives.
  • Cultivate, develop and maintain relationships with key advertising decision makers.
  • Identify growth opportunities on key accounts and deliver superior customer service.
  • Manage day-to-day internal communication work flow between Sales, Account Management and Business Development teams via email, flowcharts, trackers etc. ensuring full revenue recognition and client objective success.
  • Coordinate with Jr. Account Manager on all aspects of campaign launch and maintenance.
  • Effectively optimize campaign performance by recommending adjustments to media components.
  • Ensure the satisfactory resolution of all support requests and troubleshooting with internal groups.
  • Compile post campaign analysis to highlight campaign successes and learnings with internal teams and client.
  • Participate in ongoing process improvement initiatives with internal teams to improve on product and services.

Required qualifications:

  • 4+ years of digital advertising media planning, media buying or account management experience.
  • Bachelor’s Degree or equivalent/higher level of education.
  • Strong client focus promoting customer satisfaction, resolution and loyalty.
  • Must have strong understanding of digital marketplace of the competitive landscape in which we operate.
  • Exceptional command of Microsoft Excel and PowerPoint.
  • Proactive, self-starter who can work as part of a team primarily and independently when needed.
  • Responsive to both internal and external client needs in a timely, professional manner.
  • Must be a detail orientated, organized, multi-tasker who can work in a fast paced advertising environment.
  • The ability to learn quickly and grasp technical training a must.
Account Executive / NY

Position: Account Executive, Sales

Reports to: VP, Media Sales

Location: HQ – NY, NY

Job Description:

Upfront Digital Media is looking for a driven individual with expertise in online marketing to join our fast-growing company. The Account Executive’s main responsibility is closing new business with agencies through aggressive prospecting and relationship building. Qualified candidates will already have existing agency relationships through either sales or account services experience. As a Sales Account Executive you’ll also possess top-flight communication skills, project management skills, analytical skills, excellent work ethic, and passion for a challenge.

Responsibilities:

  • Identify, qualify, pitch and close new business with agencies
  • Establish Upfront Digital Media as a critical and trusted marketing partner for Ad Agencies
  • Develop strong mutually beneficial relationships that continue with our reputation of being a trusted agency partner
  • Manage pipeline using CRM tools from follow-up to closure.
  • Prepare pitch materials as needed
  • Passion for building a great company

Required Qualifications:

  • 3+ years of experience in digital media sales or account services
  • Existing relationships with top-tier Ad Agencies
  • Willingness to do whatever it takes to win business and exceed revenue goals
  • High degree of self-motivation, creativity and resourcefulness
  • Experience in CPG, Finance or Auto (a plus)
  • Eager to work in a start-up team environment that will grow rapidly
  • Professional oral and written communication skills
  • Positive attitude
  • BA required
Senior Algorithms Engineer / Israel

Position: Senior Algorithsms Engineer

Reports to: Chief Scientist

Location: R&D Center – Tel Aviv, Israel

Job Description:

Legolas is hiring a senior algorithms engineer who can analyze terabytes of data and billions of rows to discover correlations and patterns that empowers Legolas Optimization Technology. Typical candidates for this role would have developed data mining algorithms using huge datasets and also built large-scale data processing/analytics systems incorporating them. This is a fairly hands-on role for someone who has dealt with large amounts of sparse data and who would enjoy working with a team of very smart engineers.

Responsibilities:

  • Master the available data points and their quality
  • Design, implement and maintain the statistical & algorithmic models for Legolas’ profile engine
  • Lead the automation process of advanced statistical & algorithmic procedures
  • Support the sales team by analyzing clients’ campaigns and recommending immediate actions the will result in performance improvements
  • Support the marketing team by analyzing data to identify market trends and news worthy information
  • Be part of a fast paced team as a contributor and leader

Required qualifications:

  • Advanced statistical knowledge including regressions, boosting, factor analysis and PCA
  • Good experience implementing data mining and machine learning algorithms and analyzing large volume of data
    • Business Orientation:
      • Ability to explain complex models to a layman
      • Ability to learn the jargon and goals of the digital advertising industry
    • Technical Skills
      • Development experience with a statistical package such as S-Plus, R and/or SAS
      • An open and creative mind, when it comes to software design and problem solving
      • PhD /BS / MS in Computer science /Statistic /mathematics/ related fields (preferably with emphasis in data mining / machine learning / artificial intelligence / OR) from a leading school
      • Team player who is willing to learn and share knowledge
Junior Account Manager / NY

Position: Junior Account Manager

Reports to: Director, Account Management

Location: HQ – NY, NY

Job Description:

The Junior Account Manager assists in the planning, implementing and maintaining of all buy logistics and works in tandem with the Senior Account Manager to support the assigned account list. This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a fast paced, detail-oriented environment. The Junior Account Manager is expected to have an understanding of the client’s overall business and marketing objectives while maintaining a strong working knowledge of the media space overall.

Responsibilities:

  • Responsible to proactively support the Account Management team in managing the day-to-day relationships of assigned accounts.
  • Develop and maintain strong, active relationships with all clients at entry level tier by providing tactical client service.
  • Assist in client pre-launch needs by gathering information to be used in developing media plans and aiding in pixel implementation.
  • Hands-on management of client launch processes including, but not limited to IO processing, T&C validation, kick off discussions, internal & 3rd party system setup and asset collection.
  • Ensure the satisfactory resolution of all support requests, and troubleshooting with internal groups of all reporting, ad-serving, or data issues.
  • Monitor campaign performance with Senior Account Manager to ensure 3rd party delivery and billing total accuracy.
  • Manage post-launch confirmation including 3rd party systems check, screenshot compilation, pixel tracking.
  • Participate in ongoing process improvement initiatives with internal teams to improve on product and services.
  • Manage day-to-day internal communication work flow between Sales, Account Management and Business Development teams via flowcharts, trackers etc.

Required Qualifications:

  • 2-3 years of experience in Account/Client Management with a deep understanding of the online advertising industry, including Network/DSP and tracking/serving platforms.
  • Bachelor’s Degree or equivalent/higher level of education.
  • Exceptional command of Microsoft Excel and PowerPoint.
  • Proactive, self-starter who can work as part of a team primarily and independently when needed.
  • Responsive to both internal and client needs in a timely, professional manner.
  • Must be detail-oriented, organized, multi-tasker who can work in a fast paced advertising environment.
  • The ability to learn quickly and grasp technical training a must.

 

case studies

Automotive- Outperformed CPL target by 200%
Overview
A luxury automotive company wanted to help drive online audiences from awareness to the intent stage of the purchase funnel through innovative online targeting and high impact ads on top publishers’ properties. Measuring intent with test drive sign ups at local dealerships, the campaign lasted 8 weeks with continuous optimization.

Campaign Goals

  • Drive sales of $80,000 luxury vehicle
  • Drive Cost per Lead (CPL) down while maintaining brand safety

Targeting

  • Affluent individuals with the ability to purchase an $80,000 vehicle with scale
  • Individuals who are likely to follow through on a test drive sign up

Solution

  • Full funnel approach with upfront and RTB buys; tracking and pushing the targets down funnel
  • Measure and optimize targeting and publishers throughout campaign

Results

  • Post optimization CPL lowered by 52%
  • Top performer on campaign, outperforming the CPL target by 200%

View Full Version>
CPG –Online Ads Tied to Offline Sales Lift of 18%
Overview
A top CPG company sought a more immediate and scalable way to measure online ad campaign effectiveness, with the goal of bolstering customer loyalty and acquiring new customers. Branding campaigns were executed for multiple brands for this company, demonstrating significant in-store sales results of both targeted and non-targeted segments.

Campaign Goals

  • Increase customer loyalty and gain new customers, as measured by offline sales results.

Targeting

  • 4-8 specific profile targets for each campaign
  • Based on purchase behavior, geographic and micro-geographic and demographic attributes

Solution

  • Aggregate multiple brands’ campaign efforts to plan, deliver, and measure results with one solution, enabling large scale economic, frequency and optimization controls
  • Locate and reserve targeted consumers online with specific high quality publishers and measure results of in-store sales lift

Results

  • Targeted population significantly outperformed general population
  • Purchase-based targeting strategies delivered the best results and optimization opportunity

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CPG – Upfront Digital Media Audience Targets 3x more likely to convert

Overview
A U.S. consumer packaged goods (CPG) company spanning 84 brands needed to more effectively reach targeted consumers online, driving them toward a purchase with coupon downloads. After building custom audiences on a grand scale, the campaign was delivered in a safe and guaranteed environment with full transparency.

Campaign Goals

  • Raise sales and measure purchase intent with coupon downloads.

Targeting

  • Multiple targeting strategies were used, including demographics and purchase behavior
  • Layers of Hyperlocal—set delivery distances around specific stores of interest—were added

Solution

  • Gather offline purchase data and online data to create audience targeting segments
  • Reserve selected audiences on top publishers and deliver ads
  • Monitor and optimize for success throughout the campaign

Results

  • The Upfront Digital Media consumers were 3x more likely to convert than the general population

View Full Version>

newsroom

Press Release: Upfront Digital Media Boosts Senior Leadership Team with New VPs of Marketing and Business Development

NEW YORK – June 18, 2013. On the heels of launching the digital ad industry’s first programmatic direct media platform with multi-screen, multi-format capabilities, Upfront Digital Media (Upfront), a Legolas Media company, today announced the appointment of two key executives to its senior management team. Ayme Yaiser has been named [...]

MediaPost: Legolas’ New Subsidiary, Upfront Digital Media, Intends to Remove “Black Box”

By Tyler Loechner. For every platform claiming to offer full transparency, there is at least one brand clamoring for more information. In response to transparency issues – one of the market’s new hot topics – Legolas Media this morning announced Upfront Digital Media, a new subsidiary of Legolas. Jonathon Shaevitz, [...]

AdExchanger: From Legolas to Upfront Digital Media – Aiming at Programmatic Direct

By John Ebbert. Though associating display advertising with a popular character from J.R.R. Tolkien’s Lord of The Rings makes for an entertaining visual, Legolas Media and its new CEO Jonathan Shaevitz have decided it’s time to call a spade a spade and purposefully engage the guaranteed media marketplace; they’ve re-branded [...]

Press Release: Legolas Media Forms Upfront Digital Media to Unveil Market’s First Multi-screen, Multi-format Programmatic Direct Offering

NEW YORK – June 11, 2013 – Capitalizing on its legacy of trust and transparency in delivering reserved audiences to specific digital channels, Legolas Media today announced the formation of Upfront Digital Media (Upfront), a programmatic direct media platform. As part of the formation led by an expanded senior management [...]

iMedia Agency Summit Spotlight Interview with Jonathon Shaevitz, CEO Legolas Media

The way ads are bought and sold is undergoing a major transformation. Jonathon Shaevitz shares his point of view on the evolution of programmatic buying and how it really affects our industry. Legolas, iMedia Spotlight Interview from iMedia Connection on Vimeo.

Press Release: Legolas Media and BrightTag Announce Expanded Digital Marketing Partnership

Partnership Combines Tagless First-Party Data with Targeted Audiences and Programmatic Direct Inventory for More Effective Ad Campaigns New York, NY and Chicago, IL (PRWEB) May 07, 2013 Legolas Media, the leading provider of high-quality programmatic direct inventory, and BrightTag, the leading tag management and Omni-channel data integration solution provider, today [...]

Let’s Call It What It Is: Programmatic Direct

Let’s Call It What It Is: Programmatic Direct

ADEXCHANGER-“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ramey, CEO of isocket. At the AdExchanger Programmatic I/O conference in San Francisco last week, while people schmoozed at the rooftop after-party, an [...]

The Premise of “Programmatic”

The Premise of “Programmatic”

Ask 10 different industry ad tech influencers for the definition of “programmatic” today and you’ll get 10 different answers, including the popular misconception that programmatic is synonymous with real-time bidding (RTB). While there are many flavors of programmatic advertising, let’s take a step back and establish a common foundational definition. [...]

Legolas Media and SymphonyIRI Advise CPG Marketers on Moving the Online Advertising Needle for In-store Sales Lift

Joint Presentation by Legolas Media President Ran Cohen and SymphonyIRI VP of New Media Sales Phil Ripperger at the SymphonyIRI 2013 Summit Las Vegas, NV (PRWEB) April 17, 2013 Jointly addressing senior CPG marketers at the SymphonyIRI 2013 Summit today, Legolas Media President Ran Cohen and SymphonyIRI Vice President of [...]

Ad Tech Veteran Brendon Gallagher Joins as Executive Director of Sales

Proven Expertise in Advanced Audience Targeting and Online Branding Ideal Match for Leading Provider of High-Quality Programmatic Direct Inventory NEW YORK – April 15, 2013 – Responding to increased market demand for its high-quality programmatic direct inventory, Legolas Media today announced the appointment of Brendon Gallagher as Executive Director of [...]

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