newsroom
more>
careers
more>
Open, honest and direct. We’re looking for smart people to join our team! Now hiring for Sales, Account Management, and Business Development.

benefits

We are the only fully-integrated, omni-channel platform with unprecedented audience data. We guarantee audience delivery, every time.
data-first.     audience driven.
Our clients leverage their 1st and 3rd party data, to precisely target against our 200MM unique monthly consumers across our leading publishers. Our clients further leverage this data in their marketing strategies for media spends and to fortify their ad tech stacks.     Anchored by our pioneering DMP media activation suite, our platform integrates directly with publishers. We combine unprecedented audience data with full media activation across Guaranteed, PMP and RTB channels.
transparent.     performance oriented.
Our open-technology, transparent solution is a replacement for networks, exchanges and other black boxes, paring the certainty and transparency of direct publisher deals with the efficiencies of programmatic marketing.     The combination of our technology, tools and services provides leading global marketers, publishers and ad networks with the ability to forecast marketplace reach and inventory upfront. We deliver visibility, certainty and performance to every media buy.

platform

Anchored by our pioneering DMP media activation suite, our fully-integrated omni-channel platform empowers leading global advertisers, trading desks, networks and publishers with unprecedented audience data to forecast and reserve precisely targeted consumers across Guaranteed, PMP and RTB channels simultaneously across video, mobile and display inventory.
Data-First Approach: Manage Your Data, Segment Your Audiences
  • Deploys your audience data with our 12 data vendors and 15,000 data attributes
  • Creates custom audience profiles to extend your audience reach across all media types
  • Fully-Integrated Access: Audience, Inventory and Creative
  • Delivers your consumers across our Guaranteed, PMP and RTB channels
  • Reserves inventory in all formats for high-impact messages
  • Real-Time Decisioning: Manage and Optimize Your Campaign
  • Optimizes vast quantities of data and other variables to maximize campaign performance
  • Provides advanced targeting capabilities across audience, contextual, geo-targeted and temporal
  • Analytics & Insights: Transparency and Proof of Performance
  • Detailed reporting delivers insights into key performance indicators and breakdowns of campaign economics
  • Impression-level reporting gives transparency into what’s working, what’s not and why
  • solution

    Our mission is to enable the industry to fully realize the promise of digital advertising — to accurately target, and effectively evaluate, every advertising dollar spent. We want our clients to know what works, what doesn’t, and why. Our mid- and upper-funnel targeting capabilities help agencies and brands validate and optimize their ad spend, while measuring consumer response throughout the purchase cycle, including tracking in-store sales lift.

    We serve leading global advertisers, trading desks, performance players, publishers and networks looking to leverage our unique data and audience capabilities for deeper insights into the world of programmatic marketing.

    The Upfront Solution works for:
    Leading Global Advertisers
    Leading global advertisers need customer engagement at each stage of the buying journey. For some, finding a partner to forecast and reserve guaranteed audiences is enough. Others want to license a platform that brings transparency back into the trading desk business model.
    With our help, Leading Global Advertisers can:
    • Establish a private trading desk for deployment and activation by their preferred agency
    • Leverage our DMP media activation suite to utilize and gain insights from their 1st and 3rd party data
    • Forecast and reserve audiences at scale via Guaranteed, PMP and RTB simultaneously across display, video, mobile inventory
    Trading Desks
    Trading Desks need immediate access to vast quantities of premium inventory at scale if they’re going to attract brand dollars above the RTB market. Our fully-integrated, omni-channel platform creates operational efficiencies for those seeking one dashboard to accomplish all of their programmatic marketing tasks.
    We help Trading Desks:
    • Create private marketplaces for high-quality bidding
    • Forecast and reserve audiences at scale via Guaranteed, PMP and RTB simultaneously across display, video, mobile inventory
    • Leverage data-driven insights for campaign performance
    Performance Players
    Performance Players target consumers who want immediate information and are primed to take action. To attract those premium audiences in brand-safe environments, they need a programmatic marketing solution to turn data into insights, action and ROI.
    We empower Performance Players to:
    • Utilize audience data to create new customer segments and new markets
    • Leverage real-time data insights to improve campaign performance
    • Achieve their CPA goals effectively and efficiently
    Publishers & Networks
    Publishers and Networks need to expand their reach and broaden their horizons. But when constrained by oversold inventory or limited formats, they are losing brand dollars. They need to discover consumers across the digital universe.
    Now Publishers & Networks can:
    • Layer third-party data to enrich micro-targeting and reach extension
    • Leverage real-time data insights to improve inventory performance
    • Maximize inventory value to extend existing budgets

    partners

    Publisher Partners

    We work with the web’s premier publishers, giving our clients access to the best inventory in the market — over 180 million unique consumers.

    Data Partners

    Our data partners enable us to track 200 million+ cookies and utilize over 15,000 data attributes.

    Tech and Research Partners

    Our service, verification and research partners enable us to constantly develop and improve ROI and impact measurement.

    Selected Advertisers

    We work with 40+ marquee advertisers, empowering them to reserve and reach their desired consumers at scale, in brand-safe environments, to drive in-store sales.

    Upfront Digital Media is the leading provider of programmatic marketing solutions. We have been a pioneer in forecasting and reserving audiences at scale since 2010. In 2013 we introduced the only omni-channel platform, accessing Guaranteed, PMP and RTB channels simultaneously across video, mobile and display inventory.

    Our unique data-first approach and pioneering DMP media activation suite empowers leading global marketers, publishers and ad networks to forecast marketplace reach and inventory upfront, and to execute unified marketing strategies from awareness through direct response, all with full creative control.

    Simply put, our clients work with us because we deliver transparency, certainty and performance to every media buy.

    team


    Jonathon Shaevitz is a serial entrepreneur having successfully launched seven technology related companies. He brings more than 20 years of experience developing fast growing companies. Prior to joining Upfront Digital Media, a Legolas Media company, Shaevitz spent three years growing Maxifier, a successful ad tech company focused on providing publishers with inventory optimization and yield management.

    Jonathon’s engagements have ranged from developing strategic partnering strategies, to creating and implementing advertising supported business lines. He has overseen development and implementation of new business strategies, successfully developed and executed customer acquisition programs, as well as overseen the launch of new media properties, from concept to design to content strategies to marketing on through to site launch.

    Jonathon holds an MBA from The Wharton School and a BS from the University of Michigan.


    Building innovative and sound technologies that answer market needs are what drive Yiftah Frechter’s vision and energy in the digital space. Frechter brings more than 13 years of engineering and management expertise to the company, where he leads the company’s technology and operations solutions.

    Prior to founding Legolas, Frechter served as VP Research & Development at Eyeblaster /MediaMind where he managed the company’s 70+ engineering team and revolutionized the development capabilities of the company. In that capacity Frechter was responsible to the development and introduction of multiple breakthrough products including the company flagship platform – MediaMind.

    Earlier in his career Frechter served as Group Manager at a startup company that developed an ISP ad server, and as a Senior R&D manager at Hewlett Packard.


    With 18 years of professional experience in computers, technology, and mathematics, Fuchs is an accomplished mathematical theorist with several publications and lecture credits in multiple countries. Combining statistics, analysis and data, she is a master at translating large sums of data into actionable business decisions.

    Most Recently, Fuchs earned a PhD in Computer Science and Applied Mathematics from the Weizmann Institute of Science. A Magna Cum Laude Graduate with a Masters in Science at Tel Aviv University, other past credits include Development at Economy.com, System Analyst at Leumi Card, and Computer Programmer at Alfa-Card, as well as System Analyst at the Israeli Defense Forces.


    As a strategic business development executive, Hava Kelman is passionate about helping Internet media companies grow. She brings nearly 15 years of experience working with agencies, publishers and national brands to develop strong partnerships that have been integral to their use of emerging and online media. Prior to joining Upfront Digital Media, she helped lead MediaMind’s product and business development teams before the company was acquired by DG to become one of the premier global online and television advertising technology companies.
     

    Ran Cohen is a practical innovation expert with the ability to create exciting vision and turn it into a business reality. For more than 14 years, Cohen has applied his business and product development skills to build new opportunities for leading interactive brands. In the past 8 years Cohen was responsible for multiple breakthrough innovations in online advertising. As VP Product and Business Development at Eyeblaster / MediaMind he spearheaded the product strategy and was responsible for the vision and the management of new products introduction including the flagship platform – MediaMind. At Upfront Digital Media, a Legolas Media company, Cohen developed the vision for the first programmatic premium platform and oversees key aspects of the business and operations to support growth through effective planning and foresight.

    Prior to founding Legolas, Cohen served as VP Product & Business Development at Eyeblaster / MediaMind. Cohen also held senior business development positions at various digital companies where he managed teams and projects in consumer facing mobile applications, IPTV and instant messaging. Cohen holds a bachelor’s degree in Economics from Hebrew University and an MBA from Tel Aviv University.


    A veteran of the online marketing industry, Michael’s background includes digital media sales and management experience dating back to 1998 with positions at Jumbo! and Internet.com. Before joining Upfront Digital Media, a Legolas Media company, Michael was Director of East Coast and Midwest Sales at Netmining where he was responsible for bringing their audience targeting platform to the U.S market. Michael also has pioneering digital agency and technology roots with more than six years at 360i and SearchIgnite (now IgnitionOne) driving new business efforts. Michael’s consultative and value driven approach has helped bolster company revenues and educate client partners on how best to engage consumers in the challenging and ever-changing digital media landscape.

    In his current role as the VP of Media Sales, Michael is responsible for leading the Upfront Digital Media sales organization, working with Fortune 500 marketers and their agency partners throughout the US.

    Mr. Hegarty holds a BA in Finance from the Purdue School of Business at Salisbury University.


    A veteran digital media marketing and communications executive, Ayme Yaiser has proven success helping companies develop their industry presence. Throughout her 15-year career, her comprehensive communications strategies have helped promote some of the leading names in the online advertising industry. In her current role, Ayme manages Upfront Digital Media’s brand, advertising campaigns, corporate marketing, thought leadership, media/analyst relations, and corporate communications. Previously, Ayme held senior marketing and communications roles with the Rubicon Project, MediaWhiz, Internet Broadcasting Systems, and AOL. Ayme holds an MBA from Columbia Business School and a BA from Catholic University.

    board


    David Blumberg is the Managing Partner of Blumberg Capital. David has been investing in early stage technology companies for more than 24 years. His current investment focus includes Digital Media, Social Media, Mobility, SaaS/Technology Enabled Services and Internet.

    Prior to founding Blumberg Capital in 1991, David managed technology investments with Claridge Investments, Adler & Co., Apax, and T. Rowe Price Associates. David launched the business development efforts for Check Point Software Technologies.

    David earned his AB in Government, cum laude, from Harvard College and his MBA from the Stanford Graduate School of Business and INSEAD. David speaks French and is proficient in Hebrew and Spanish.

    David serves as a member or observer on the Board of Directors of CaseStack,DoubleVerify, Correlix, isocket, Hootsuite Media, and Upfront Digital Media, a Legolas Media company. He is a member of the Pacific Council on International Policy.

    Past Investments: Check Point Software Technologies [CHKP], Teva [TEVA], Creo – Acquired by, Eastman Kodak [EK], DSP Group [DSPG], Electronics For Imaging [EFII], AbirNet – Acquired by Computer Associates [CA], Conduct Software – Acquired by Hewlett Packard [HPQ], Allerez – Acquired by Hewlett Packard [HPQ], Vista Research – Acquired by McGraw Hill [MHP], IP Infusion – Acquired by ACCESS Co., Ltd. [TSE:4513], and Siperian – Acquired by Informatica [INFA].


    Joe Doran is a seasoned and accomplished senior executive with 15 years of experience managing interactive media, advertising and social media solutions in high growth companies such as Microsoft, General Mills and Media6Degrees. Dornan is a sought after expert in interactive advertising, advertising technology and social media.

    Doran was the founding CEO of Media6Degrees, Inc., a New York based advertising technology start up that provides major brand marketers with custom audiences using the power of social graph data. Under his leadership, Media6Degrees was able to move from a prototype to having over 90 advertising customers, 40 social insight partnerships and 3 strategic partnerships while raising $12.5M in venture capital.

    Prior to Media6Degrees, Doran spent 9 years at Microsoft in a variety of senior roles including Chief of Staff at MSN and, from 2003 to 2008, General Manager of Microsoft Digital Advertising Solutions. Earlier career achievements include serving as Brand Group Manager at General Mills, technical sales manager & an Infantry Captain in the US Army. Doran has an MBA from Harvard Business School and a bachelor’s in Chemistry from United States Military Academy.


    Moshe Mor joined Greylock Partners in 2000. His areas of focus include: software, mobile and e-commerce.

    Previously, Mor spent eight years at SPL WorldGroup, a leading international provider of enterprise software and services. He was a member of SPL’s founding team; from 1995 he led it as its CEO through rapid expansion to reach 1,000 employees and $150 million in revenues worldwide. Prior to SPL WorldGroup, Mor held management positions in software companies in diverse stages, from start-ups to large established players. He also served six years in the Israeli Army as a Captain in the Military Intelligence branch.

    Mor holds a bachelor’s degree in Economics from Tel Aviv University and an MBA from Harvard Business School where he was a Baker Scholar.

     

    Ran Cohen is a practical innovation expert with the ability to create exciting vision and turn it into a business reality. For more than 14 years, Cohen has applied his business and product development skills to build new opportunities for leading interactive brands. In the past 8 years Cohen was responsible for multiple breakthrough innovations in online advertising. As VP Product and Business Development at Eyeblaster / MediaMind he spearheaded the product strategy and was responsible for the vision and the management of new products introduction including the flagship platform – MediaMind. At Upfront Digital Media, a Legolas Media company, Cohen developed the vision for the first programmatic premium platform and oversees key aspects of the business and operations to support growth through effective planning and foresight.

    Prior to founding Legolas, Cohen served as VP Product & Business Development at Eyeblaster / MediaMind. Cohen also held senior business development positions at various digital companies where he managed teams and projects in consumer facing mobile applications, IPTV and instant messaging. Cohen holds a bachelor’s degree in Economics from Hebrew University and an MBA from Tel Aviv University.


    Kiran Hebbar is a General Partner at Valhalla Partners. He has over ten years of technology, software development and marketing experience in companies spanning software, Internet, and technology-enabled services domains.

    Prior to joining Valhalla Partners, Kiran was the Director of Product Management at RichFX, a venture-backed rich media applications company targeting e-commerce retailers. He orchestrated the conceptualization, development and market launch of RichFX’s SaaS platform. Before RichFX, Kiran was a Product Manager at Siebel Systems where he managed CRM products for high-tech, semiconductor and industrial manufacturing verticals. He began his career as a software engineer at Bentley Systems, a leading Computer-Aided Design software company.

    Kiran has an MBA from the Wharton School. He earned a Bachelor’s degree from the Indian Institute of Technology (IIT) Delhi and an M.S. from the University of Maryland, both in Mechanical Engineering. Kiran is a graduate of the Kauffman Fellows Program.


    Barak Pridor is a seasoned media and technology executive, with over 20 years of experience in building early stage companies into market leaders, as well as senior leadership positions within large, global corporations. Acting as Executive Chairman, Barak is leveraging his experience to assist in the fast growth of Upfront Digital Media, a Legolas Media company.

    Since the beginning of 2011, Pridor has been assisting early stage companies and executives in strategy and corporate development. Prior to this time, Barak served as an Executive Vice President at Thomson Reuters, focusing on formulating and executing the company’s emerging New Media strategy. In 2007, Thomson Reuters acquired ClearForest, the software startup Barak was leading as CEO, where he established a strong market position and raised $30 million of capital during his tenure.


    Jonathon Shaevitz is a serial entrepreneur having successfully launched seven technology related companies. He brings more than 20 years of experience developing fast growing companies. Prior to joining Upfront Digital Media, a Legolas Media company, Shaevitz spent three years growing Maxifier, a successful ad tech company focused on providing publishers with inventory optimization and yield management.

    Jonathon’s engagements have ranged from developing strategic partnering strategies, to creating and implementing advertising supported business lines.
    He has overseen development and implementation of new business strategies, successfully developed and executed customer acquisition programs, as well as overseen the launch of new media properties, from concept to design to content strategies to marketing on through to site launch.

    Jonathon holds an MBA from The Wharton School and a BS from the University of Michigan.

    investors


    Greylock Partners is a private venture capital firm, founded in 1965, with committed capital of over $2 billion under management. Today, Greylock has operations in the Bay Area, Boston, China, India and Israel. For 45 years we have provided capital and support to hundreds of companies, many of which have gone on to become leaders in their industries. Of these companies, over 150 have become publicly traded and more than 100 have gone on to successful mergers.


    Valhalla Partners is a trusted partner and advisor to technology entrepreneurs in their quest to build world-class companies. Based in Vienna, Virginia, the firm’s management team has made more than 120 investments over the past twenty years and produced almost $1 billion of investment proceeds. Valhalla prefers investments where the mission of the company is to innovate, challenge, and fundamentally change the dynamics of new and existing markets. Investments by Valhalla’s team include Adaptly, Advertising.com, Jumptap, LeftHand Networks, PlaceIQ, Progress Software, Proxicom, Qumulo, RealOps, Register.com, Riverbed Technologies, SafeNet, ServiceBench, SolidFire, Trilogy, Upfront Digital Media, Videology, Vubiquity, webMethods, and Zonoff. Valhalla Partners brings the full power and network of its experienced team to every investment it makes, helping companies grow faster and smarter regardless of size or maturity.
    For more information visit http://www.ValhallaPartners.com or follow via Twitter @ValhallaVC.

     

    Blumberg Capital is a classic, early-stage venture capital firm focused on investing in innovative and disruptive Digital and Social Media, SaaS/Technology Enabled Services, Mobile Technology and Internet companies. We strive to collaborate with exceptionally talented entrepreneurs with disruptive ideas and scalable business models to drive innovation and economic growth. Blumberg Capital initially invests between $100K and $2.5M in Seed and Series A rounds and can participate in follow-on rounds up to $6M per company. We structure syndicates with other like-minded groups to increase reach and reduce risk for our investees. Our global team brings industry expertise, relevant operational experience and strategic relationships to be a value added investor.

    careers

    Publisher Development Manger / NY

    Position: Publisher Development Manger

    Reports to: VP, Business Development

    Location: New York, NY

    Job Description:

    The Business Development practice oversees development and maintenance of strategic relationships within the Upfront Media Marketplace. The Publisher Development Manager is responsible for the day-to-day management of the marketplace supply partners. This includes enhancing and maintaining supply partner relationships, monitoring budgets, and working closely with the account team to adhere to client KPI’s.

    Responsibilities:

    • Manage and allocate budget to supply partners.
    • Meet with key supply partners on an ongoing basis and provide updates and/or recommendations
    • Keep current on digital innovations, ad models and technologies
    • Investigate, interpret, understand and provide marketplace condition updates, spend trends, etc.
    • Support Account team, in real time, on client requests, key awareness of client deadlines
    • Maintain and grow partner relationships and act as a resource for industry data and trends
    • Oversee client budgets in conjunction with client plannign teams

    Required Qualifications:

    • Maintain delivery, billing, budget allocation and publisher status reporting
    • Collaboration with Account team to centrally manage supply source rate tracking, benchmarking, and budget oversight
    • Oversee vendor RFP selection process
    • Approve all sites on tactical buys
    • Provide regular financial status updates of key partners
    • Participate in negotiations of upfront rate/volume commitments with data and inventory supply partners

    Required Qualifications:

    • 1-2 years of experience within the online advertising industry
    • Bachelor’s Degree or equivalent/higher level of education
    • Understanding of the fast moving digital media landscape and trends
    • Strong quantitative and analytical results-oriented skills
    • Resilient negotiation skills and tactics
    • Excellent verbal and written communication skills
    • Ability to get along and work with a range of individuals
    • Detail-oriented with exceptional critical thinking and problem solving abilities
    • Ability to multi-task, work successfully with teams, and work under pressure
    • Excellent time-management and follow through
    • Ability to articulate POV’s
    • Intermediate Excel, PowerPoint, and Microsoft Word skills
    Director of Sales / NY

    Position: Account Director, Sales

    Reports to: VP, Media Sales

    Location: HQ – NY, NY

    Job Description:

    As Director of Sales, you’ll create strategic relationships with the country’s largest Ad Agencies and Advertisers. Senior Sales Executives are empowered to run his/her own business qualifying, pitching, negotiating, closing and managing digital ad revenue in-line with Upfront Digital Media’s U.S sales strategy. You’ll make sure clients are successful and this begins with understanding their business, building trust, delivering value and being comfortable with media and marketing data. You’re credentials prove that your approach to sales is disciplined and you have a unique ability to navigate through uncertainty to win business. Additionally, you’ll also work with sales management to define and shape our products.

    Responsibilities:

    • Generate revenue through prospecting and building tier-one agency partners on the East Coast; identify needs, develop ad sales solution, pitch and close new business
    • Structure appropriate solutions to client objectives, leveraging account services, and product teams.
    • Forecast revenue and manage pipeline using CRM tools. Follow-up to closure.
    • Develop strong mutually beneficial relationships that continue our reputation of being a trusted agency partner
    • Work closely with management to identify and bring back market place needs to R&D team.
    • Be a positive role model and inspire colleagues/clients to challenge the status quo.
    • Exceed quarterly and annual revenue goals

    Required Qualifications:

    • 8+ years proven experience in digital media sales
    • Range of existing relationships and contacts with top-tier agencies
    • Ability to work with supporting account managers to retain and grow accounts
    • High degree of creativity, self-motivation and resourcefulness
    • Eager to work in a start-up team environment that will grow rapidly
    • Willingness to do what it takes to move the needle
    • Experience in CPG, Finance or Auto (a plus)
    • Professional oral and written communication skills
    • BA degree or equivalent required.
    Account Manager / NY

    Position: Account Manager

    Reports to: Director, Account Management

    Location: HQ – NY, NY

    Job Description:

    The Account Manager is responsible for managing the day to day relationships with assigned clients, providing uninterrupted customer service. By partnering with the Sales, Product Development, Publisher Development and R&D teams on all assigned accounts to deliver against client goals and drive additional revenue. The incumbent will ensure client satisfaction through effective campaign delivery and optimization strategies and own all communication with partners and appropriate internal departments on these initiatives. The Account Manager role requires an individual that works well in a fast paced, detail-oriented environment where they are expected to have an understanding of the client’s overall business and marketing objectives while maintaining a strong working knowledge of the media space overall.

    Responsibilities:

    • Manage the sales proposal process with the Sales, Publisher & Product Development teams to deliver a comprehensive solution against client goals & objectives.
    • Cultivate, develop and maintain relationships with key advertising decision makers.
    • Identify growth opportunities on key accounts and deliver superior customer service.
    • Manage day-to-day internal communication work flow between Sales, Account Management and Business Development teams via email, flowcharts, trackers etc. ensuring full revenue recognition and client objective success.
    • Coordinate with Jr. Account Manager on all aspects of campaign launch and maintenance.
    • Effectively optimize campaign performance by recommending adjustments to media components.
    • Ensure the satisfactory resolution of all support requests and troubleshooting with internal groups.
    • Compile post campaign analysis to highlight campaign successes and learnings with internal teams and client.
    • Participate in ongoing process improvement initiatives with internal teams to improve on product and services.

    Required qualifications:

    • 4+ years of digital advertising media planning, media buying or account management experience.
    • Bachelor’s Degree or equivalent/higher level of education.
    • Strong client focus promoting customer satisfaction, resolution and loyalty.
    • Must have strong understanding of digital marketplace of the competitive landscape in which we operate.
    • Exceptional command of Microsoft Excel and PowerPoint.
    • Proactive, self-starter who can work as part of a team primarily and independently when needed.
    • Responsive to both internal and external client needs in a timely, professional manner.
    • Must be a detail orientated, organized, multi-tasker who can work in a fast paced advertising environment.
    • The ability to learn quickly and grasp technical training a must.
    Account Executive / NY

    Position: Account Executive, Sales

    Reports to: VP, Media Sales

    Location: HQ – NY, NY

    Job Description:

    Upfront Digital Media is looking for a driven individual with expertise in online marketing to join our fast-growing company. The Account Executive’s main responsibility is closing new business with agencies through aggressive prospecting and relationship building. Qualified candidates will already have existing agency relationships through either sales or account services experience. As a Sales Account Executive you’ll also possess top-flight communication skills, project management skills, analytical skills, excellent work ethic, and passion for a challenge.

    Responsibilities:

    • Identify, qualify, pitch and close new business with agencies
    • Establish Upfront Digital Media as a critical and trusted marketing partner for Ad Agencies
    • Develop strong mutually beneficial relationships that continue with our reputation of being a trusted agency partner
    • Manage pipeline using CRM tools from follow-up to closure.
    • Prepare pitch materials as needed
    • Passion for building a great company

    Required Qualifications:

    • 3+ years of experience in digital media sales or account services
    • Existing relationships with top-tier Ad Agencies
    • Willingness to do whatever it takes to win business and exceed revenue goals
    • High degree of self-motivation, creativity and resourcefulness
    • Experience in CPG, Finance or Auto (a plus)
    • Eager to work in a start-up team environment that will grow rapidly
    • Professional oral and written communication skills
    • Positive attitude
    • BA required
    Senior Algorithms Engineer / Israel

    Position: Senior Algorithsms Engineer

    Reports to: Chief Scientist

    Location: R&D Center – Tel Aviv, Israel

    Job Description:

    Legolas is hiring a senior algorithms engineer who can analyze terabytes of data and billions of rows to discover correlations and patterns that empowers Legolas Optimization Technology. Typical candidates for this role would have developed data mining algorithms using huge datasets and also built large-scale data processing/analytics systems incorporating them. This is a fairly hands-on role for someone who has dealt with large amounts of sparse data and who would enjoy working with a team of very smart engineers.

    Responsibilities:

    • Master the available data points and their quality
    • Design, implement and maintain the statistical & algorithmic models for Legolas’ profile engine
    • Lead the automation process of advanced statistical & algorithmic procedures
    • Support the sales team by analyzing clients’ campaigns and recommending immediate actions the will result in performance improvements
    • Support the marketing team by analyzing data to identify market trends and news worthy information
    • Be part of a fast paced team as a contributor and leader

    Required qualifications:

    • Advanced statistical knowledge including regressions, boosting, factor analysis and PCA
    • Good experience implementing data mining and machine learning algorithms and analyzing large volume of data
      • Business Orientation:
        • Ability to explain complex models to a layman
        • Ability to learn the jargon and goals of the digital advertising industry
      • Technical Skills
        • Development experience with a statistical package such as S-Plus, R and/or SAS
        • An open and creative mind, when it comes to software design and problem solving
        • PhD /BS / MS in Computer science /Statistic /mathematics/ related fields (preferably with emphasis in data mining / machine learning / artificial intelligence / OR) from a leading school
        • Team player who is willing to learn and share knowledge
    Junior Account Manager / NY

    Position: Junior Account Manager

    Reports to: Director, Account Management

    Location: HQ – NY, NY

    Job Description:

    The Junior Account Manager assists in the planning, implementing and maintaining of all buy logistics and works in tandem with the Senior Account Manager to support the assigned account list. This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a fast paced, detail-oriented environment. The Junior Account Manager is expected to have an understanding of the client’s overall business and marketing objectives while maintaining a strong working knowledge of the media space overall.

    Responsibilities:

    • Responsible to proactively support the Account Management team in managing the day-to-day relationships of assigned accounts.
    • Develop and maintain strong, active relationships with all clients at entry level tier by providing tactical client service.
    • Assist in client pre-launch needs by gathering information to be used in developing media plans and aiding in pixel implementation.
    • Hands-on management of client launch processes including, but not limited to IO processing, T&C validation, kick off discussions, internal & 3rd party system setup and asset collection.
    • Ensure the satisfactory resolution of all support requests, and troubleshooting with internal groups of all reporting, ad-serving, or data issues.
    • Monitor campaign performance with Senior Account Manager to ensure 3rd party delivery and billing total accuracy.
    • Manage post-launch confirmation including 3rd party systems check, screenshot compilation, pixel tracking.
    • Participate in ongoing process improvement initiatives with internal teams to improve on product and services.
    • Manage day-to-day internal communication work flow between Sales, Account Management and Business Development teams via flowcharts, trackers etc.

    Required Qualifications:

    • 2-3 years of experience in Account/Client Management with a deep understanding of the online advertising industry, including Network/DSP and tracking/serving platforms.
    • Bachelor’s Degree or equivalent/higher level of education.
    • Exceptional command of Microsoft Excel and PowerPoint.
    • Proactive, self-starter who can work as part of a team primarily and independently when needed.
    • Responsive to both internal and client needs in a timely, professional manner.
    • Must be detail-oriented, organized, multi-tasker who can work in a fast paced advertising environment.
    • The ability to learn quickly and grasp technical training a must.

     

    case studies

    Automotive- Outperformed CPL target by 200%
    Overview
    A luxury automotive company wanted to help drive online audiences from awareness to the intent stage of the purchase funnel through innovative online targeting and high impact ads on top publishers’ properties. Measuring intent with test drive sign ups at local dealerships, the campaign lasted 8 weeks with continuous optimization.

    Campaign Goals

    • Drive sales of $80,000 luxury vehicle
    • Drive Cost per Lead (CPL) down while maintaining brand safety

    Targeting

    • Affluent individuals with the ability to purchase an $80,000 vehicle with scale
    • Individuals who are likely to follow through on a test drive sign up

    Solution

    • Full funnel approach with upfront and RTB buys; tracking and pushing the targets down funnel
    • Measure and optimize targeting and publishers throughout campaign

    Results

    • Post optimization CPL lowered by 52%
    • Top performer on campaign, outperforming the CPL target by 200%

    View Full Version>

    CPG – Online Ads Tied to Offline Sales Lift of 18%
    Overview
    A top CPG company sought a more immediate and scalable way to measure online ad campaign effectiveness, with the goal of bolstering customer loyalty and acquiring new customers. Branding campaigns were executed for multiple brands for this company, demonstrating significant in-store sales results of both targeted and non-targeted segments.

    Campaign Goals

    • Increase customer loyalty and gain new customers, as measured by offline sales results.

    Targeting

    • 4-8 specific profile targets for each campaign
    • Based on purchase behavior, geographic and micro-geographic and demographic attributes

    Solution

    • Aggregate multiple brands’ campaign efforts to plan, deliver, and measure results with one solution, enabling large scale economic, frequency and optimization controls
    • Locate and reserve targeted consumers online with specific high quality publishers and measure results of in-store sales lift

    Results

    • Targeted population significantly outperformed general population
    • Purchase-based targeting strategies delivered the best results and optimization opportunity

    View Full Version>

    CPG – Upfront Digital Media Audience Targets 3x more likely to convert

    Overview
    A U.S. consumer packaged goods (CPG) company spanning 84 brands needed to more effectively reach targeted consumers online, driving them toward a purchase with coupon downloads. After building custom audiences on a grand scale, the campaign was delivered in a safe and guaranteed environment with full transparency.

    Campaign Goals

    • Raise sales and measure purchase intent with coupon downloads.

    Targeting

    • Multiple targeting strategies were used, including demographics and purchase behavior
    • Layers of Hyperlocal—set delivery distances around specific stores of interest—were added

    Solution

    • Gather offline purchase data and online data to create audience targeting segments
    • Reserve selected audiences on top publishers and deliver ads
    • Monitor and optimize for success throughout the campaign

    Results

    • The Upfront Digital Media consumers were 3x more likely to convert than the general population

    View Full Version>

    CPG – Brand Recall of Exposed Users

    Overview
    A major CPG company sought an effective way to measure media impact against a well-known baking brand among their target audience: Moms and baking enthusiasts.

    Challenge
    The client desired to effectively increase brand recall through online advertisements to positively influence offline purchase behavior.

    Solution
    Working closely with the client and multiple data and publishing partners, Upfront Digital Media put together a strategic media plan focusing on reaching varying target audiences with high quality display messaging. Once exposed, consumers were asked to answer a series of survey questions relating to the brand and the results were tabulated and gathered for analysis.

    Results
    The campaign had a positive impact on brand lift as measured by in banner surveys. Most notable was an 18% lift in brand recall between total exposed users and those who indicated awareness of the product.

    View Full Version>

    CPG – Dollars per Household

    Overview
    A major CPG client sought to leverage an online ad campaign to drive in-store sales for its flagship frozen pizza product.

    Challenge
    This client’s goal was to determine whether its ad campaign, utilizing highly targeted audiences in multiple brand-safe publisher environments, was ultimately driving in-store purchases.

    Solution
    By working closely with the client and multiple data and publishing partners, Upfront Digital Media executed a full-scale media plan focusing on reaching varying target audiences with diverse creative messaging throughout the lifetime of the campaign. Upfront also tapped into SymphonyIRI for an extensive post-campaign study via a 16 week in-market household purchasing analysis to quantify sales lift and penetration.

    Results
    Overall, the campaign had a positive impact on in-store sales and penetration, and one creative outperformed the others served during the campaign. Sample results included:

    • Dollars per household showed a 13.3% lift between the non-exposed control group and targeted users.
    • A 17.5% lift in penetration and 6.2% lift in dollars spent per occasion.
    • Identified one target that over-indexed in penetration and another target that under-indexed in overall dollars per household.

    View Full Version>

    Finance – Qualified Customer Targets Delivered Lower eCPA Rates

    Overview
    A Fortune 50 U.S. Banking Institution, spending thousands of dollars to secure each registration for a particular airline mileage-earning credit card, needed a more cost–effective yet brand-safe way to quickly spur more qualified applications.

    Challenge
    Rapidly drive increased applications for one of its major airline-branded credit cards while significantly lowering customer acquisition costs.

    Solution
    Upfront Digital Media helped the bank cost-effectively deliver programmatic direct media buys to highly relevant audiences across Tier 1 publishers, utilizing cutting edge data targeting as well as retargeting efforts on the institution’s website landing pages.

    Key elements of the solution included:

    • Developing custom audience strategies encompassing residents of cities where the particular airline offered service, frequent travelers of the airline, and qualified credit candidates.
    • Retargeting individuals on the bank’s website landing pages based on profile and online behavior data.

    Results
    When compared with other standalone publishers and networks involved in the campaign, the Upfront Digital Media component delivered the lowest eCPA at a rate three times lower than the average performers. Also Upfront’s part of the campaign generated significant ROI with overall conversions representing four times the amount of allocated ad spend as compared to others on the campaign.

    View Full Version>

    newsroom

    2013 in Review: Myths of Programmatic

    Everyone talks about it but most people don’t understand what programmatic really is, what it isn’t and how it works. The people who understand programmatic are directly involved and tend to spout jargon, which ends up taking place inside of an echo chamber. Programmatic is very technical and as an [...]

    2014 Predictions: Part I

    Big Data and Programmatic were the buzz words of 2013. In this two part series, Upfront Digital Media shares our predictions for 2014 and how the Big Data conversations we’ve been having will reshape and revolutionize our industry in the coming year. 2014 will be the year of programmatic direct. [...]

    Street Fight: Upfront Digital Media CEO Discusses Brands Looking for Hyperlocal, Niche Audiences

    Programmatic buying, which helps advertisers automate the ability to reach very specific audiences in particular locations with predictable costs, has become more and more popular among agencies and brands in the past few years. To explore this phenomenon, we spoke recently with Jonathon Shaevitz, CEO of Upfront Digital Media, a [...]

    Press Release: Upfront Digital Media Boosts Senior Leadership Team with New VPs of Marketing and Business Development

    NEW YORK – June 18, 2013. On the heels of launching the digital ad industry’s first programmatic direct media platform with multi-screen, multi-format capabilities, Upfront Digital Media (Upfront), a Legolas Media company, today announced the appointment of two key executives to its senior management team. Ayme Yaiser has been named [...]

    MediaPost: Legolas’ New Subsidiary, Upfront Digital Media, Intends to Remove “Black Box”

    By Tyler Loechner. For every platform claiming to offer full transparency, there is at least one brand clamoring for more information. In response to transparency issues – one of the market’s new hot topics – Legolas Media this morning announced Upfront Digital Media, a new subsidiary of Legolas. Jonathon Shaevitz, [...]

    AdExchanger: From Legolas to Upfront Digital Media – Aiming at Programmatic Direct

    By John Ebbert. Though associating display advertising with a popular character from J.R.R. Tolkien’s Lord of The Rings makes for an entertaining visual, Legolas Media and its new CEO Jonathan Shaevitz have decided it’s time to call a spade a spade and purposefully engage the guaranteed media marketplace; they’ve re-branded [...]

    Press Release: Legolas Media Forms Upfront Digital Media to Unveil Market’s First Multi-screen, Multi-format Programmatic Direct Offering

    NEW YORK – June 11, 2013 – Capitalizing on its legacy of trust and transparency in delivering reserved audiences to specific digital channels, Legolas Media today announced the formation of Upfront Digital Media (Upfront), a programmatic direct media platform. As part of the formation led by an expanded senior management [...]

    iMedia Agency Summit Spotlight Interview with Jonathon Shaevitz, CEO Legolas Media

    The way ads are bought and sold is undergoing a major transformation. Jonathon Shaevitz shares his point of view on the evolution of programmatic buying and how it really affects our industry. Legolas, iMedia Spotlight Interview from iMedia Connection on Vimeo.

    Press Release: Legolas Media and BrightTag Announce Expanded Digital Marketing Partnership

    Partnership Combines Tagless First-Party Data with Targeted Audiences and Programmatic Direct Inventory for More Effective Ad Campaigns New York, NY and Chicago, IL (PRWEB) May 07, 2013 Legolas Media, the leading provider of high-quality programmatic direct inventory, and BrightTag, the leading tag management and Omni-channel data integration solution provider, today [...]

    contact us

    Our Headquarters

    Our Headquarters

    90 Broad Street, Suite 2200
    New York, NY 10004

    Call Us

    Call Us

    +1.212.600.1847

    Send Us Your RFP

    Send Us Your RFP

    rfp@thinkupfront.com

    Request A Demo

    Request A Demo

    demo@thinkupfront.com

    − five = 4

    © 2013 Upfront Digital Media
    90 Broad Street, Suite 2200, New York, NY 10004
    212.600.1847
    Our Partners
    IRI Korrelate Interactive Advertising Bureau (IAB) Network Advertising Initiative
    Contact With Us
    Facebook Twitter LinkedIn